# Direct / Type-in Traffic Lift

Zero-click attribution proxy: users who saw your brand in an AI answer and later typed your URL directly.

## Direct / Type-in Traffic Lift: Core Facts

- **Definition**: Zero-click attribution proxy: users who saw your brand in an AI answer and later typed your URL directly.
- **Source modules**: [Module 7: Reporting](/content/resources/modules/reporting/index.html)
- **Last updated**: 2026-04-27

## Direct / Type-in Traffic Lift: Frequently Asked Questions

### What is Direct / Type-in Traffic Lift?

Zero-click attribution proxy: users who saw your brand in an AI answer and later typed your URL directly.

### Which modules cover Direct / Type-in Traffic Lift?

Direct / Type-in Traffic Lift is covered in [Module 7: Reporting](/content/resources/modules/reporting/index.html) of the Rankscale Search Academy.

### Is Direct / Type-in Traffic Lift a advanced concept?

Direct / Type-in Traffic Lift is an advanced concept. It becomes relevant once you start fixing, scaling, reporting, or operationalising GEO — typically from Module 4 onward.

The full [Glossary](/content/resources/glossary/index.html) has 90 terms — Foundational and Advanced. Direct / Type-in Traffic Lift is covered in depth in [Module 7: Reporting](/content/resources/modules/reporting/index.html). Start improving your AI visibility at [rankscale.ai](/content/site-root.html).